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Q: What a claim! Bluestreak has the tools to help capture the captive market!
You say the users of Bluestreak are capturing market share! Just what is Bluestreak,
anyway?
A: Bluestreak is a suite of three distinct but integrated software modules
designed specifically for the commercial heat treater. The software is browser-based
and is best used as SaaS, or Software as a Service.
Q: OK. I’ll bite. What are the modules?
A: The first module is “Bluestreak – QTI,” or Quote through
Invoice. It is structured to provide a remarkably easy work order system that includes:
quoting, work orders, certifications, shippers, and invoices. The second module,
“Shop Floor” provides real time, on-line order status for internal users.
And finally, “Customer Portal” is your web link to your customers. Here,
you determine what information you wish to display to your customers on-line in
real time.
Q: Who is capturing market share?
A: For one, Therm-Tech of Waukesha! Located in the Midwest region, Therm-Tech
has a twenty-five year history and is currently the leader in regional sales. They
have experience four consecutive record months, and the increase from July 2007
to July 2008 is forty percent. At the other end of the spectrum, Coleman Commercial
Heat Treating is a one-man shop located in Memphis, Tennessee. Here is what the
owner, Mick has to say: “My biggest increase in sales has come from the refinery
business. While this is not directly related to Bluestreak, I honestly don't think
I could have managed the increase without it! This is mainly due to almost every
order requiring a certification. Yes, I did it in the past but not near as efficiently
and certainly not near as professional looking. It also may have increased my confidence
in being able to perform these types of jobs and quoting on these types of jobs,
on a daily basis.” Mick’s sales are up 50% and he remains a one-man
shop!
Q: That is impressive. In what ways does this lead to “capturing
the captive” market?
A: The following anecdote explains how the captive market can be captured:
A large, Midwestern truck manufacturer was finalizing an audit at Therm-Tech when
one of the audit team members made the following statement about Bluestreak: “We
are a multi-billion dollar corporation and we don’t have anything this good.
You have a visibility of what is going on in your shop that we only dream of.”
Therm-Tech’s owners explained that the “Customer Portal” parallels
the same visibility on-line, in real time, and directly to the customer. Then they
were told that the “The Portal” would be available to them within a
few months. Now, imagine a prospect with a captive heat treat shop. Where would
he have better visibility of his work in process? At your place? Or, his own? Bluestreak
can compel this decision in your favor.
The UNIVERSAL response of heat treating customers when viewing the Portal is "Wow,
this is going to save me a lot of time; I wish ALL our vendors had this." You can
use Bluestreak as a strategic and tactical differentiator between you and your heat
treating competitors – as long as you incorporate Bluestreak into your shop
before your competition!
Q: Interesting, let me make sure I understand. For at least two commercial
heat treaters, Bluestreak has played a significant role in increasing sales and
market share. One shop is quite large and the other shop just has one employee,
its owner. Therefore, size does not matter, right?
A: Certainly not with Bluestreak. Our software is a package of tools designed
with a vision to help our customers grow and profit.
Q: What about Customer Portal? You mention that this provides a picture
window view of order status for our customers. Wow, that will certainly cut down
on the phone calls. Why, with the time that frees up, my supervisors can focus on
making the work flow and we will be more proud than ever of our turnaround. That,
alone, has my attention. Who can I contact to arrange a demonstration of Bluestreak?
A: Call Bluestreak Sales and talk to Patrick or Todd at (888) 785-0509 Ext 2. You
will learn that Bluestreak offers much, much, more.
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